Editorial and concept. Research and interviews.
Client: SEGA, Tokyo, Japan
Celebrating the blue blur’s 25th anniversary, the Sonic the Hedgehog 25th Anniversary Art Book dives deep into the the iconic video game character’s design history. For this project, our team interviewed key Sonic creators Naoto Ohshima, Yuji Naka, Yuji Uekawa and Takashi Iizuka, and was granted access to imagery never before seen by the public.
Published by Next Gen Art Dealers Cook & Becker, Utrecht, The Netherlands. Online sales through their website.
The English language version is currently in its second edition; French and Spanish translations are planned.
An excerpt of the book can be read on Polygon.com: “How SEGA moved Sonic from 2D to 3D”.